When I think about Twitter I think about my first steps into social media. For me it’s where I found my voice online,where I hopefully proved that at least one civil servant has a human face, where I’ve met some really interesting people, and where I go when I need advice, or need to find something out. But this isn’t meant to be a love letter to Twitter. More a plea to non digital colleagues to think beyond the obvious.
When I started writing this post, it was meant to be a slightly different take on the issues that my colleague Tim has since raised in his recent post, but it’s obviously now been slightly influenced by reading that post.
Twitter might be my own favourite social media platform, but it’s not the only one available, and as we know not right for every conceivable circumstance. But for many who approach our team it’s true that it’s the thing they think they need to do to tick all the right boxes. That might be because it’s social media flavour of the month, and thus the only tool they’ve really heard of. I don’t necessarily agree that means Twitter should be completely relegated – it just means that it’s the team’s role to reinforce its place in the wider toolbox that’s available to us. And if Twitter is what hooks people into social media in the first place, then that can act as a stepping stone with other things. It worked with me. So, every cloud and all that.
So we’ll keep on exploring the options to reinforce the message that there’s more to life than Twitter. I’ve thought of writing a “playlet” to demonstrate to future “clients” the difference between what they generally ask, and what they maybe should be asking. That’ll add and reinforce the work we do around our social media surgeries and the digital days that other posts have focused on. So Twitter doesn’t get relegated – other tools just join it in the Premier League as awareness of them increases.