This week I attended a course in digital marketing with the Institute of Direct and Digital Marketing (IDM). Most of the other class members worked in marketing agencies, or in private companies that made extensive use of digital tools to either market or sell their products. It was fascinating to gain an insight into, for example, the design of the websites of some of the products and services I use on a daily basis. Hopefully all useful stuff for the new role.
Fascinating too to learn more about what’s going on in Government digital circles – for example, our Prime Minister has joined Linked In while others in Government are making effective use of Facebook to reach out and connect. I’m also looking forward to seeing the amplification of the London Cyber Conference (#londoncyber / @londoncyber) being organised by the Foreign Office on 1st and 2nd November.
And, interesting to see the Online Media Group for Science (@omg4science) showcasing how organisations are using online tools. The group emerged from the BIS-sponsored Science andt the Media Expert Group which reported in early 2010. Their first case studies focus on the Wellcome Trust and the Guardian and make interesting reading for anyone who still needs to be convinced of the value of social media and the ways of working they promote.
Next week’s interest includes a talk from the founder of mumsnet.com