Around 30% of Britons are still not online, and according to the BBC, Ofcom research suggests that around 43% of adults who currently do not have internet access would remain disconnected even if they were given a free PC and broadband connection. Mimicking results in the RCUK/DIUS Public Attitudes to Science Survey 2008, some 28% were categorised as “self-excluded”, and tended to be in the older age category. These people may be disinterested despite the offering of potential incentives.
Ofcom Report – http://www.ofcom.org.uk/media/features/bbandtajeup
This research is in stark contrast to other recently trailed research which suggests that, for many, broadband is seen as an essential service, comparable to water, gas and electricity (http://news.bbc.co.uk/1/hi/technology/8079637.stm)